SijinLab is led by Sijin Liu, an award-winning London-based director and visual artist with 15 years of experience across film, music videos, and mixed media. The studio works across creative direction, visual production, and consultancy, defined by a distinctive Motionographer and Stash, and in 2026 she was named one of the Top 50 Women AI Filmmakers globally by Leonardo.Ai, featured in Forbes Australia. Her music video Sakura Gansha is 37th Golden Melody Awards.

劉熙真是定居倫敦的獲獎影像導演，擁有 15 年視覺影像經驗。個人工作室 「 SijinLab／熙研所 」 以鮮明的美學視角為核心，橫跨 MV、設計與混合媒材影像，為客戶提供視覺美學顧問與製作服務。作品收錄於 Motionographer 與 Stash 等頂尖媒體，並於 2026 年獲評選為全球五十位女性 AI 電影人之一，由 Forbes 富比士澳洲版專題報導。 執導作品Sakura Gansha 入圍第三十七屆金曲獎最佳MV。

hello@sijin.co.uk

 AWARDS
Europe Music Video Awards
Best Experimental Music Video
New York Short Animation Festival
Best AI Animation of the Year &  Music Video
33rd Mix Brasil Festival of Diversity
Best A.I. Film
Berlin Music Video Awards
Badge of Honor
Seoul International AI Film Festival
Winner (Music Video & Best Visual effect & Commercial Film )
London Music Video Awards
Nomination  Best Experimental 
Chroma Awards (UK / USA)
Winner (MV& Behind The Scenes&OpenArt Category )
EMPLOYMENT
SiijinLab - Founder / Creative Director
2026 - Present
Art&Graft - Senior Creative
2020 - 2025
Bito - Film Director / Art Director
2016 - 2019
JL Design - Senior Designer / Animator
2014 - 2016
仙草影像 Grass Jelly - Concept Artist / 3D Artist
2012 - 2014
 SELECTED CREDITS
Work created as part of my professional practice.
Golden Pin Design Award Opening / Art Director
World Design Capital Taipei Bid Video / Designer
Google ‘Quantum AI’ / Creative Lead
Virgin Media Switchover / Creative Lead
Google DeepMind / Designer
THREADBURST / Filmmaker

LONDON - TAIPEI - TOKYO - NEW YORK -  LOS ANGELES -   
The hands also carry the weight of prayer, yet even devotion becomes a trap: a rosary held in hope transforms in an instant into shackles that bind.
Bai yun - Ici (Remix) / About the Song &  Visual Language

Written during a period of uncertainty in Bai yun's life, the song captures the feeling of losing touch with reality, the desire to leave a past self behind, and the emotions that everyone has felt but rarely finds words for.

Inspired by the song's energy, I shaped the visuals around four images. The white ant, hollow and corrosive beneath the surface, in French culture, a symbol of something that destroys from within, silently, leaving no trace on the outside. The hands of the surrounding world, grasping, gossiping, and even in prayer, tightening into shackles. The lily of the valley, named after someone in the protagonist's family, is where she is born and where loss is felt most quietly. And the ladybird: during our conversations, Bai yun told me that encountering one always felt like a sign of hope. So it became the force that carries the protagonist somewhere safe. A line in the song speaks of feet leaving the ground. Here, it becomes a moment of rescue rather than ruin.

This MV was made with the hope that anyone watching during a difficult moment might find, somewhere in the frame, a small sign that things can still turn.

Watch Official Video - 白芸 Bai yun – Ici (Remix)

A pattern of the white ant, closing in around the ladybird.

Behind the Scenes

This project was made in collaboration with Dreamina AI team, and working with them made the whole process remarkably smooth. Their tools allowed me and my team to translate hand-drawn storyboards directly into the visuals you see in the final cut.

And there is something quietly amusing about it: AI has long been mocked for struggling with hands. Yet in an MV built entirely with AI, every single hand looks just right.

Selected - Burano Artificial Intelligence Film Festival
Winner – 5th Seoul International AI Film FestivalGold Prize for Best AI Commercial Film

Pippin. Let the future grow.

A film for Pippin Garden

It starts with water fights and summer chaos. Then something shifts. You realise you have something to protect. Standing in the golden hour mist, you find that garden in your heart. Picking up the nozzle is the crossing of a


Watch Video - Pippin. Let the future grow.
OpenArt Suite is Sweet

Commissioned by OpenArt, this is a boundary-pushing visual piece made entirely with AI. A candy-coated world of 90s bold colour and dreamlike cinematic flow.

Our Host leads the audience into a factory where a massive machine turns dreams into reality. As creativity overflows, we descend into the lower levels, boarding a vintage vehicle through environments inspired by the OpenArt interface. The journey ends as the car becomes an aircraft, soaring into a transformed world where AI reshapes everything we know.


Watch Video - OpenArt Suite is Sweet


The Heart of the Suite: Crafting the Host

The Host is the narrative anchor of OpenArt Suite is Sweet. Her design draws from iconic cinematic characters known for eccentric brilliance and avant-garde fashion: whimsical madness balanced with confidence and human warmth.

This balance is central to our exploration of imperfection. True character lives in unpredictable traits, not the sterile precision of an algorithm. We spent extensive time customising her micro-expressions to feel lived-in rather than generated. From her high-fashion styling to her charismatic guidance through the factory, she is the bridge between human emotion and the boundless possibilities of AI-driven surrealism.



Selected - Showreel Feature OpenArt Offline activation
Selected - Burano Artificial Intelligence Film Festival
Nominee – 5th Seoul International AI Film Festival Best AI Commercial Film
    
The oversized heels and feet bring a surreal edge, quietly teasing the absurdity of how we chase love.
Selected - Barcelona Planet Film Festival
Semi-Finalist – FilmHausBest Music Video
Quarter-Finalist – Hollywood AI Short Film Awards Human + Machine Collaboration Award
Award – Indie Short FestOutstanding Achievement Dec 2025
Winner – New York Short Animation FestivalBest Music Video Fall 2025
Winner – South Film and Arts Academy Festival Best Music Video
 Winner – Chroma Awards OpenArt Category (1st Place)
Winner – Europe Music Video AwardsBest Experimental Music Video

Oopsy! draws on that fleeting, bittersweet drift into self-alienation the moment love asks too much. Keep reshaping yourself for love, and you soon slip into someone you hardly recognise.

Press
Creativize.ai – Oopsy! | Music Video
Siri Lee - Oopsy! / About the Song &  Visual Language

Siri Lee - Oopsy! takes its cue from the spirit of Guantanamera, keeping a touch of Latin warmth in the saxophone over a bold electronic soundscape. 
The idea of high heels biting, beautiful, painful, yet we still force ourselves into them shaped the theme, linking the friction in love with moments of losing and regaining control and a hint of self-alienation.

Visually, the MV uses the three colours of the Taiwanese Jiazhi bag (茄芷袋 / かぎ編み), folding this everyday icon into a surreal, meme-tinged world that mirrors the song’s mischievous, slightly off-balance spirit.


Watch Official Video  - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy!
Behind the Scenes

 This BTS traces how we reshaped identity through clear digital workflows, using AI-assisted facial reconstruction, stylised visuals and traditional design. It shows our exploration of self-alienation while keeping the character consistent, along with a few brilliantly odd, meme-worthy experiments that never made the final cut.

Watch Video - Oopsy! MV Behind the Scenes


In the video, every character except Siri is an AI-generated reflection of her cloned from her own face to symbolise the idea of self-duplication and identity loss.

Finalist – Festival Internacional de Cine BTS Music Video
Winner – Chroma Awards Behind The Scenes (1st Place)

This motion cover extends the original Oopsy! metaphor of beauty that wounds and desire that reshapes. The heel begins unarmed before spikes grow outward, turning elegance into armour.

Apple Music - Oopsy! (Remixes) - EP
Selected as one of Apple Music Taiwan’s Top 100 Albums of 2025.
Siri Lee – Oopsy! (UncleTOMI Remix)

This work frames a downward cascade of interacting faces, looping in tandem with the remix’s bright electro-pop energy. Their subtle exchanges turn the cycle into a soft, surreal performance.

Watch Official Video - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy! (NIO Remix)
Siri Lee - Oopsy! (UncleTOMI Remix)

This visualiser for 懸踏仔咬跤 Oopsy! (UncleTOMI Remix) was built from a single original image. Through AI-driven reconstruction and a focused narrative concept, the entire sequence grows from that lone frame into a fully formed moving world.

Here, the lead character steers a British Jaguar E-Type Series 1 through a feverish, blood-red night, racing beneath a swollen moon and palm shadows sharpened like thorns, a lone bloom speeding towards the edge of the road. Set to a synth-pop remix with shimmering analogue textures and a cool, propulsive groove, the imagery mirrors the track's wild, elegant momentum, turning the remix into a cinematic rush born from one photograph.

Watch Video - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy! (UncleTOMI Remix)


AI Reconstruction:

Original Source Material:
Selected – OMNI International AI Film FestivalMusic Video
Selected – Festival de Largos y Cortos de Santiago Art Video


Siri Lee - Oopsy! (UncleBaby Remix)

This visualiser for Oopsy! (UncleBaby Remix) amplifies the song’s playful electro-pop energy through exaggerated, almost ceremonial imagery. The towering corridor of legs forms a rhythmic procession, a line of high-heeled pillars echoing the remix’s pulsing beat, glamorous yet knowingly absurd.

Together, the oversized legs, the gold figure and her poised dominance shape the remix into a tongue-in-cheek tableau: part runway, part myth, and unmistakably driven by her.

Watch Video - 李竺芯Siri Lee - 懸踏仔咬跤Oopsy! (UncleBaby Remix)
The golden man appears as a simple, symbolic echo of the song, recast as a sculptural presence at the heroine’s side. His gleaming posture highlights her authority rather than his own. In contrast, she holds the frame with a calm, commanding ease, a woman steering love on her own terms, carrying a quiet empress-like control.

Siri Lee - Sakura Gansha / About the Song &  Visual Language

Sakura Gansha takes its name from a Japanese phrase linked to blossoming release, reclaiming a term often shaped by male-centred narratives. The song focuses on a woman asserting her own desire, clear, self-directed, and unapologetically hers.

Visually, the MV blends hand-crafted work with AI-generated textures, drawing from the bold graphic language of Showa-era Japanese posters. Fruit, petals and fluid motifs hint at intimacy and playful provocation, forming a visual world where feminine pleasure sits confidently at the centre.

Watch Official Video - 李竺芯Siri Lee - Sakura Gansha
Behind the Scenes

 This short note outlines how we approached lip-sync stability, controlled liquid motion and integrated discreet self-pleasure cues within a Showa-inspired visual style. Working from a mix of AI-generated frames and handcrafted design tests, we refined petals, fruit forms and fluid textures until they felt suggestive but never explicit, a controlled, female-authored intimacy.


Technically, integrating AI-generated content into a handcrafted aesthetic while preserving emotional resonance also posed challenges.

Blue skin is not just a colour, but an atmosphere. It weaves together Shiva’s destruction and rebirth, the distant glow of Sirius, the bold spirit of pin-up allure.
 Formosan Psychedelic Showa 台式迷幻 × 昭和幻象

Blending Formosan psychedelic motifs with Showa-era graphic clarity, this work frames femininity through a sensorial and self-authored lens. Flowers, fruit and fluid motion form an intimate choreography of desire, while AI serves not as replacement but as a tool for amplifying texture, atmosphere and emotional precision. The result is a visual language of restraint, renewal and quiet, sovereign pleasure.

“An intimate choreography of pleasure and renewal, strengthened by AI that amplifies texture and atmosphere without replacing the human gesture.” -  33rd Mix Brasil Jury Comment

Awards
 Winner – 33rd Mix Brasil Festival of DiversityBest A.I. Film
Winner – New York Short Animation FestivalBest AI Filmof the Year
Silver – Seoul International AI Film FestivalAI Music Video
Winner – Shanghai International Short WeekBest Video Art
Award – IndieX Film FestOutstanding Achievement Sep 2025
Honorable Mention – IndieX Film FestFemale Director Sep 2025
Honorable Mention – 37è Girona Film FestivalVideoclip
Honorable Mention – Berlin Music Video Awards
Nominee – London Music Video AwardsBest Experimental
Winner – Czech International AI Film FestivalBest Experimental AI
Winner – South Film and Arts Academy FestivalBest Art Video
Winner – Chroma Awards Music Video (1st Place)
Winner – OMNI International AI Film FestivalJury Award

Press
Forbes Australia - Meet the women of AI filmmaking
STASH (Cover Feature, Issue 175)
Motionographer
DIRECTORS’ LIBRARY
映CG / INCG Media - 'If You Take AI Away Can You Still Tell a Good Story'
In the images, I wanted to create a sense of invitation.


An Apple a Day, and You Obey
They tell you the apple is good for you. They tell you it’s what you’ve always wanted. So you reach for it - like everyone else - not because you’re hungry, but because not reaching feels wrong. In this world, desire is fed to you, bite by bite, until you can no longer tell if it’s yours. The apple is sweet, but its taste is empty. Still, you obey. 

Watch Official Video - An Apple a Day, and You Obey

This piece is an AI-driven experimental short, directed by Sijin with Ruby leading the scripting.

Selected - Forward Festival & LTX Studio in BerlinBeyond the Prompt
Selected - Short Shot FestAI Short
Selected - Festival de Largos y Cortos de SantiagoExperimental short

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