Sijin Liu is a London-based director and visual artist with over 15 years of experience across motion design, music videos and mixed-media film. Working through her studio SijinLab, her work has been featured in Motionographer and Stash, and in 2026 she was named one of the TOP 50 women AI filmmakers globally by Forbes Australia. Her music video Sakura Gansha received a nomination for Best Music Video at the 37th Golden Melody Awards.

劉熙真是定居倫敦的獲獎影像導演，擁有 15 年視覺影像經驗。個人工作室 「 SijinLab／熙研所 」 以鮮明的美學視角為核心，橫跨 MV、設計與混合媒材影像，為客戶提供視覺美學顧問與製作服務。作品收錄於 Motionographer 與 Stash 等頂尖媒體，並於 2026 年獲評選為全球五十位女性 AI 電影人之一，由 Forbes 富比士澳洲版專題報導。 執導作品Sakura Gansha 入圍第三十七屆金曲獎最佳MV。

hello@sijin.co.uk

 AWARDS
Europe Music Video Awards
Best Experimental Music Video
New York Short Animation Festival
Best AI Animation of the Year &  Music Video
33rd Mix Brasil Festival of Diversity
Best A.I. Film
Berlin Music Video Awards
Badge of Honor
Seoul International AI Film Festival
Winner (Music Video & Best Visual effect & Commercial Film )
37th Golden Melody Awards
Nomination Best Music Video
Chroma Awards (UK / USA)
Winner (MV& Behind The Scenes&OpenArt Category )
EMPLOYMENT
SiijinLab -  Director /  Founder
2026 - Present
Art&Graft - Senior Creative
2020 - 2025
Bito - Film Director / Art Director
2016 - 2019
JL Design - Senior Designer / Animator
2014 - 2016
仙草影像 Grass Jelly - Concept Artist / 3D Artist
2012 - 2014
 SELECTED CREDITS
Work created as part of my professional practice.
Golden Pin Design Award Opening / Art Director
World Design Capital Taipei Bid Video / Designer
Google ‘Quantum AI’ / Creative Lead
Virgin Media Switchover / Creative Lead
Google DeepMind / Designer
THREADBURST / Filmmaker

LONDON - TAIPEI - TOKYO - NEW YORK -  LOS ANGELES -   



The best of what I've made, clips from projects I've directed or had a hand in, all in one place.


HLA Aurora Burger


We converted the real down coat material into 3D and explored different fabrics for the simulation, resulting in a soft and cosy visual look.

Our first idea came from the burger, this piece of clothing will give you a sense of warmth and fullness.
Here were some of the explorations for the shape of the burger, we tried quite a variety of compositions and the final result was stunning.

Client: HLA
Agency: ASKOOLAS
Production House: Meow Visual
Director: Sijin Liu
Producer & Project Manager: Ruby Nian



 

Taipei in Motion 臺北世大運國際宣傳影片


In the name of design, we cross boundaries.

This project redefines Taipei by breaking stereotypes of street food and landmarks. We elevated the visual language of the Taipei Universiade promo video through spectacular urban landscapes. By using high-speed cameras, drones, and GoPros, we captured hidden scenes from high altitudes and underwater.

Sijin Liu served as Art Director.
This piece was produced at Bito.



Combining live-action, hyperlapse, and motion graphics, we created a high-energy hybrid film that blends sports with travel. The speed lines serve as a visual bridge, linking the city with the athletes to depict a vigorous and positive energy.

From the curve of a racing lane to the explosive start of a runner, every transition highlights linear elements through dynamic editing. The result is a fast-paced, cinematic journey that exceeded all expectations.



OPPO ColorOS


This time, we set out to make something more abstract for OPPO, introducing their new applications through a blend of geometric visuals and elegant real footage. Rather than following the conventional approach of presenting icons one by one, we wanted to open up a wider imaginative space for what a tech video could be.

Sijin Liu served as Film Director.
This piece was produced at Bito.
"Freedom, Spirit, Allure. Taipei, make it your own."
No single word can capture Taipei. It stretches beyond definition, beyond the idea of a city itself.

Taipei in Action


To capture the essence of Taipei City, "Freedom, Spirit, and Allure", I worked with an incredible production team on a promotional film commissioned by the city government, which we titled 臺北式 (Taipei in Action). From October 2018 to March 2019, we travelled across Taiwan to craft a visual experience unlike any other. 

We hoped this film would do justice to Taipei's culture. Making a city image video is no small challenge. Taipei is a diverse, layered city, and capturing that in a single film is no easy task. Rather than showing the city through a tourist's eyes, we chose to tell it from the perspective of the people who actually live there.

Sijin Liu served as Film Director.
This piece was produced at Bito.



Golden Melody Award 28th


Music is not limited to the world of sounds. There exists a music of the visual world - Oskar Fischinger
「音樂不止於聲音，視覺世界亦有其樂。」

We experimented with flat design, introducing vivid colour blocks to break away from the traditionally elegant, 3D driven aesthetic of the GMA visual language. 
This year's design centres on the idea of "music as medium" - a reflection on how the carriers of music evolve over time, while the energy within it remains eternal.

Sijin Liu served as Art Director for the event branding. 
This piece was produced at Bito.





We also believe that good design should not only serve its theme, but carry a sense of humour. This thinking ran through all 27 nominee clips, each with its own visual wit. In the Best Album Producer clip, CDs appeared as ham was sliced apart; in Best New Artist, a chick broke free from an egg; in Best Instrumental Recording Album, a conductor's baton caught a falling CD mid-air.

Before the commercial breaks, the letters G, M and A, representing the ceremony title, each transformed into one of five music devices: a retro cassette tape, an LP record, an iPod, a VHS tape and a CD. The sequence brought a distinct musical sensibility to the broadcast, inviting audiences to revisit both the nostalgia of old formats and the broader sweep of pop culture.








A four minute film worked on over two years by multiple hands and minds: showcasing the diversity and versatility of the Art&Graft studio whilst upholding our commitment to impeccable craft.

In Pursuit of Magic


In Pursuit of Magic continues the Art&Graft studio’s history of self-initiated Sparks projects in our most ambitious film to date.
An expression of the creative call that drives us forward. A call to move, explore and discover.

Dedicated to the strength of the team and co-creation. Finding the answers together, the unknowable void, the self-doubt and the nirvana — a glimpse into a journey of discovery that never ends.

Sijin Liu served as Creative Lead.
This piece was produced at Art&Graft.


HTC U12+ Edge Sense 2


With "Infinite possibilities, one-handed" as its central idea, the campaign brings together a cast of iconic characters whose signature gestures capture everyday phone use, especially the side-mounted sensor. Bold colours and a mix of 3D, stop motion, motion graphics and live action push back against the conventions of traditional mobile advertising.

Sijin Liu served as Art Director.
This piece was produced at Bito.





Magasin
Glædelig Jul! Things started to feel Christmassy at Art&Graft as the team toasted gløgg with loved ones and ate way too many æbleskiver in a new TV spot for Danish department store Magasin.

Sijin Liu served as Creative Lead. 
This piece was produced at Art&Graft.







Working with Uncle Grey, Art&Graft engineered a continuous camera move through an endless, Escher-esque world of Christmas magic, where each department of the store is lovingly boxed and wrapped within the walls of Magasin.

Nature Knows


The theme of the 2018 Golden Pin Design Award Grand Ceremony is 'Understanding Nature: The Path to Sustainability'. The key to a user-friendly and natural approach lies in nature itself. This Golden Pin Design Award ceremony conveys the wisdom of Asia's harmonious co-existence with nature since ancient times, unearthing design ideals centred on people and the environment. 

Sijin Liu served as Art Director for the event branding. 
This piece was produced at Bito.



Vivid colour blocking and a childlike warmth draw the eye in, turning a serious subject into something worth stopping for.

Laws of Nature
The opening film explores the relationship between humans and their environment. The Golden Pin Design Award seeks out designers who draw on Asian wisdom for the greater good, honouring those who champion the coexistence of economy and environment.  

Sijin Liu served as Art Director.
This piece was produced at Bito.

Tatung 100th Anniversary


To celebrate the 100th anniversary of renowned home appliance brand Tatung, we brought together a range of visual styles and animation techniques to recreate the golden era of its global presence.   

Sijin Liu served as Art Director. 
This piece was produced at Bito.


My boy, his name is Curry.
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